1. Laptops Study - September 14th-16th - 90 Minutes $150.00

Plaza Research has a new study on the topic of Laptops.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males and females ages 25-55. This study is a 90-minute IN-HOME discussion. This will take place between Monday, September 14th thru Wednesday, September 16th. There's a short, 10-day journal prior to the interview. There is an honorarium of $150.00 for the completion of both journaling and in-home interview.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What part of San Francisco do you live in?

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* 4. What is your gender?

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* 5. What is your ethnic background?

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* 6. What is your age?

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* 7. What is your current employment status?

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* 8. What is your marital status?

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* 9. What is the highest level of education you have completed?

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* 10. Which of the following groups best describes your annual household income?

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* 11. Have you ever purchased any of the following (check all that apply):

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* 12. Do you own and use AT LEAST 3-5x/week a LAPTOP computer?

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* 13. What brand and model of LAPTOP computer do you own? You can check for model number at the bottom right or left, on the outside rim ("Bezzel") of your open laptop screen. This is where the model number should be embossed or printed.

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* 14. Can you tell me how you are using your laptop and how often you are using it for any of the following activities:

  Daily 3-5x/wk 1x/wk Less than 1x/wk Rarely/Never
Check email
Do online searches or online research
Pay bills
Make online purchases
Listen to radio or music online
Log on to social networking sites (e.g. Facebook, LinkedIn)
Read/watch the news
Watch videos or TV online
Download music or songs
Email/share photos, videos or songs
Create documents or presentations
Play games
Surf the internet

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* 15. How long ago did you purchase your laptop?

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* 16. Which of the following best describes your satisfaction level with your laptop and whether or not you would have any suggestions for improvement (improvement can include things such as: memory, keyboard, battery life, screen, wireless connectivity, set-up, audio, software, etc.)

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* 17. For your laptop, which best describes your role in deciding what brand of laptop to buy - both for the one you currently own and if you intend to buy one in the future?

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* 18. IF you were to purchase a new laptop computer, are there any of the following brands you would NOT consider buying for any reason? (check all that apply)

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* 19. When it comes to technology in general, which best describes your comfort level and your interest level (i.e. reading/learning about new technology products, owning/trying new products, etc.)

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* 20. For each of the following questions, would you please tell me - on a scale of 1-11 - how much you agree with each one. 1=Strongly disagree, 11=strongly agree:

  Strongly Disagree 2 3 4 5 6 7 8 9 10 Strongly agree
Technology is moving so fast I don`t even bother to try and keep up
I like to buy technology products which easily connect to products I already have
People often ask my opinion when they are buying new technology.
I think I am able to manage without many technology products that others find essential
Family life is the most important thing for me
I prefer to buy things that my friends and neighbours would approve of.
Watching recorded content in any room using a wireless in-home network would be a real benefit.
If I am going to be able to use a new technology product, somebody has to show me how to use it.
I like to have a lot of gadgets
I like to be connected, either by phone or Internet, at all times
I love keeping up with celebrity news and gossip.
Even when I can afford them, I`m not willing to pay much for new technology products
I like to find products which I can customise to my own needs
To me, it`s important to keep up-to-date with news and current affairs.
I read a lot about technology

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* 21. When it comes to new ideas and suggestions for improvement, which best describes you:

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* 22. Please tell me how well the following statements describe YOU.

  Describes very well/somewhat Does NOT describe very well/at all
I am open-minded to new ideas
I am an outgoing individual who enjoys talking to others, even if I don't know them
I don't usually have an opinion on a given subject and find it difficult to sometimes express it freely and openly

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* 23. Can you give some examples of technology products you own and use:

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* 24. What is the last grade of education you completed?

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* 25. Which of the following categories best describes your annual household income?

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* 26. This study is a combination of some brief online journaling followed by an interview in your home where you will be using your laptop. We will need you to log on daily and write a short entry of your experiences that day with your laptop (good or bad) everyday for 10 days prior to your in-home interview (you'll probably spend about 10 minutes a day journaling). We have days available between Monday, September 14th thru Wednesday, September 16th with START times between 9:00AM - 8:00PM. Are you still available and interested?

Thank you for participating in our survey.

PLEASE NOTE: IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****
If you have friends or family who may be interested in participating in upcoming marketing research projects, please have them register at www.iopinion.com

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* 27. ******FOR COMPANY USE ONLY******
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