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1. Where are you most likely to go for a recipe?

2. What kind of cookbooks do you like best?

3. What do you like best about cookbooks?

4. What don't you like about cookbooks?

5. In regards to cooking, how do you like to learn best?

6. Are you interested in getting to know the people behind restaurants/food products?

7. Would you be as likely, less likely, or more likely to cook a recipe from a local chef vs. a national "celebrity" chef?

8. How important is supporting local chefs/restaurants/food artisans/growers to you?

9. Could you see yourself using a step-by-step audio recipe taught by a chef?

10. Where do you live?