* 1. Where are you most likely to go for a recipe?

* 2. What kind of cookbooks do you like best?

* 3. What do you like best about cookbooks?

* 4. What don't you like about cookbooks?

* 5. In regards to cooking, how do you like to learn best?

* 6. Are you interested in getting to know the people behind restaurants/food products?

* 7. Would you be as likely, less likely, or more likely to cook a recipe from a local chef vs. a national "celebrity" chef?

* 8. How important is supporting local chefs/restaurants/food artisans/growers to you?

* 9. Could you see yourself using a step-by-step audio recipe taught by a chef?

* 10. Where do you live?

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