* 1. The American College is contemplating offering a course in 2013 that deals with maximizing the use of social media (such as Facebook, Twitter, Youtube, and Linked-In) for marketing financial services products and my services. I would be interested in taking such a course.

* 2. The use of social media is important in the conduct of my financial services business.

* 3. Please rate your competencies for the following Social Media outlets:

  Highly Competent Somewhat Competent Average Below Average Do Not Use
Facebook
Twitter
LinkedIn
YouTube

* 4. I currently use social media in my financial services business and track its success (liking activities, responses, requests for information, and so on).

* 5. Prospects and clients want to interact with me more through social media (sharing or liking activities, posting, commenting, referring, and so on)?

* 6. My company allows my use of social media in the conduct of my financial services business.

* 7. I typically have to go outside my company’s firewalls to use social media in the conduct of my financial services business.

* 8. My company’s compliance department hinders my ability to effectively employ social media in my financial services business.

* 9. I plan to use social media more in the next year in the conduct of my financial services business.

* 10. (For registered reps): I need to understand more about FINRA's social media policies and guidelines.

* 11. My company provides me with pre-approved content for use on social media sites.

* 12. I am sometimes frustrated that my company will not allow me to be more active on social media sites.

* 13. I feel like I am fully utilizing all of the capabilities of social media to grow my practice.

* 14. As a manager or recruiter, social media is important in recruiting new agents or advisors for my company.

* 15. (Optional) If interested in learning more about the developments of this course, please leave your name and email address below.

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