Category: Internal Strength

Defrosting an unsuccessful government marketing campaign

The Federal government has an Interactive Customer Evaluation (ICE) System that is a Web-based application for collecting and reporting customer feedback to determine satisfaction with services and facilities. I'm trying to think of ways to market this to the military, their families, government civilian employees and contractor employees who use the services and facilities. Since this is not the corporate world, there are minimal dollars to support marketing ICE. However, no marketing = no results. What kind of marketing campaign would be appropriate to make the most of our small budget and target market?

— Minnie, Program Analyst

Question Title

* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

Question Title

* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

Question Title

* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.