Category: Internal Strength

Defrosting an unsuccessful government marketing campaign

The Federal government has an Interactive Customer Evaluation (ICE) System that is a Web-based application for collecting and reporting customer feedback to determine satisfaction with services and facilities. I'm trying to think of ways to market this to the military, their families, government civilian employees and contractor employees who use the services and facilities. Since this is not the corporate world, there are minimal dollars to support marketing ICE. However, no marketing = no results. What kind of marketing campaign would be appropriate to make the most of our small budget and target market?

— Minnie, Program Analyst

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