* 1. Where was your most recent holiday destination?

* 2. How did you book the accomodation for this holiday?

* 3. Please name the company/website you booked this holiday with.

* 4. To what extent (if used at all) did the following factors influence your most recent holiday choice?

  Weakly Strongly N/A
Media images (magazines, newspapers etc)
Videos (company websites/TV)
Travel agent brochures
User reviews (brochures/company websites)
User reviews (external websites e.g. Tripadvisor)
Word of mouth
Social media e.g. Twitter

* 5. Please offer a reason for why you chose your most influential factor from the list above.

* 6. How did you book a holiday, approximately 5 years ago?

* 7. To what extent (if used at all) did the following factors influence this holiday of 5 years ago?

  Weakly Strongly N/A
Media images (magazines, newspapers etc)
Videos (company websites/TV)
Travel agent brochures
User reviews (brochures/company websites)
User reviews (external websites e.g. Tripadvisor)
Word of mouth
Social media e.g. Twitter

* 8. How old are you?

* 9. Are you male or female?

* 10. What is your approxiamate salary?

T