SWOT Category: Internal Strength

Marketing wonderland during holiday season

The end of the year is a popular time for shopping. However, we’re not a retailer nor do we have a bricks-and-mortar store. We’re a business that provides services and sells a Web-based application. How can a business like mine cash in on this time of the year, when shopping is big and businesses make last-minute tax deductible purchases?

—Brooklyn, director of marketing

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* 1. Can you help? What's your best advice?

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