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2. The credit crunch and recession are having an unparalleled impact on automotive retailing and the wider motor industry. This new section of the Dealer Attitude Survey seeks to assess dealers’ views on the effectiveness of special measures manufacturers may have introduced to help you deal with financial pressures and the market downturn. How do you rate:

  Very good Good Average Poor Very poor N/A
Special low finance offers
Special product incentives
Vehicle sales objectives in line with reduced demand
Realism of volume bonus incentive programmes
New vehicle stocking levels in line with reduced demand
Special stocking finance support, reduced stocking charges
Length of free stocking period
Extended stock consignment period for ageing stock
Demonstrator commitment in line with reduced demand
Demonstrator finance assistance
Targeted marketing campaigns on ageing stock

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3. GENERAL QUESTIONS: How do you rate:

  Very good Good Average Poor Very poor N/A
Your overall relationship with the manufacturer?

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4. Do you feel this relationship is getting better, deteriorating or staying the same?

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5. GENERAL QUESTIONS: How do you rate:

  Very good Good Average Poor Very poor N/A
Your relationship with the manufacturer on sales and marketing matters?
Your relationship with the manufacturer on aftersales matters?
The viability of your market area?
The proximity of same make dealers to your area?

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6. Do you feel there are too many dealers in your franchise?

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7. GENERAL QUESTIONS: How do you rate?

  Very good Good Average Poor Very poor N/A
The fairness and relevance of franchise and operational dealer standards?
The process for periodic review/auditing of compliance with standards?
The manufacturer’s understanding of issues important to you?
The manufacturer’s response to issues important to you?
The manufacturer’s plans for the future of the franchise and dealer network?

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8. Do you plan to stay with the franchise?

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9. Do you plan to acquire or open more outlets of same franchise?

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11. GENERAL QUESTION: How do you rate?

  Very good Good Average Poor Very poor Don't know
Your franchise agreement?

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12. What would you most like changed about your franchise agreement?

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13. NEW VEHICLE TARGETS: How do you rate?

  Very good Good Average Poor Very poor N/A
Your manufacturer's national penetration target?
The achievability of local penetration target?
The fairness of annual dealer targets?
The effectiveness of specific incentives/bonuses?

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14. FLEET ISSUES: Are you an officially recognised fleet dealer?

 
4% of survey complete.

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