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This questionnaire is designed to investigate the viral marketing phenomenon. The results will be used only for academicals purposes and replies will be confidential.

* 1. Do you have regular access to Internet?

* 2. Where do you have access to Internet?

* 3. How frequently do you check your email?

* 4. How often do you receive this kind of email?

  Jokes(sex, work, gender issues, computer,etc.) Chain letters (luck, advice, etc.) Funny/ interesting videos Funny/ interesting adverts Games Corporate messages
Every day
Every 2/3 days
Every week
Every month
Less frequently than every month
Never

* 5. Please rate how frequently you forward this kind of email on a 1-6 scale where 1 means “Never” and 6 means “Always”

  1 Never 2 3 4 5 6 Always
Jokes(sex, work,gender issues, computer, etc.)
Chain letters (luck, advice, etc.)
Funny/interesting videos
Funny/interesting adverts
Games
Corporate messages

* 6. Please rank in order of importance from who you are more likely to open an email. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.

* 7. Please rank in order of importance which kinds of emails you are more likely to open. Place a“1” next to the option that is the most likely, a “2” to the option that is the next most likely, and so on.

* 8. Is any other kind of email you particularly you like to receive?

* 9. Have you seen these videos before?

  Ronaldinho touch of gold.click here Walk in fridge.click here Gorilla.click here
Yes
No
Maybe, I can remember

* 10. In which media have you seen it?

* 11. Do you remember the brand before seeing these videos?

  Yes No
Ronaldinho touch of gold
Walk in Fridge
Gorilla

* 12. Please rate the degree of liking of these videos according to you on a 1-6 scale where 1 means "I dislike" and 6 means "I like very much"

  1 I dislike 2 3 4 5 6 I like very much
Ronaldinho touch of gold
Walk in Fridge
Gorilla

* 13. After watching these videos how much likely are people to buy these brands? Please rate these videos on a 1-6 scale where 1 means “very likely” and 6 means “very unlikely”.

  1 Very likely 2 3 4 5 6 Very unlikely
Ronaldinho touch of gold (Nike)
Walk in Fridge (Heineken)
Gorilla (Cadbury)

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