2009 Word of Mouth Marketing/Media Survey

Attached is the 2nd annual Buzz Report survey conducted by Agent Wildfire (www.agentwildfire.com) associated with new marketing and media attitudes and behaviours particularly related to social media, word of mouth, online community marketing and other customer-centric forms of marketing.

Last year over 300 people responded to our survey and we hop over the next coming months to have more of a pool of talent responding and establish a benchmark vs. history. Results will be announced in march at our LOK events.

The target audience for this survey are Canadian business executives, marketers, media people, consultants, strategists, digiterati, PR and communications staff, and other new media enthusiasts.

The goal of this survey is to understand key stakeholder's understanding, beliefs and adoption of these newer forms of media, marketing and collaboration within their organizations.

In return for filling out this survey, we are also offering the chance to win one of twelve of the most important books written about the topic (your choice at the end of this survey).

Thank you in advance for participating in the survey, the survey is comprised of 15 questions and should take 10 minutes to complete.

Please let us know in the contact information area at the end of this survey whether you'd like a copy of the results and we would be happy to share them with you when they are finalized.

Last's year's results can be sent to you as well

Thanks in advance,

Sean Moffitt
President, Agent Wildfire Inc.
smoffitt@agentwildfire.com