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1. In this short survey, you will be asked some questions about Elvis Presley. Thanks!

* 1. Do you consider yourself a fan of Elvis Presley? (PLEASE SELECT ONE OPTION ONLY.)

2. If you answered "Yes" to question 1, on a scale of 1 to 5, with 1 being Not at all a fan and 5 being Very much a fan, how big a fan of Elvis Presley are you? (PLEASE SELECT ONE ONLY.)

3. If you answered "No" to question 1, why would you say that you are not a fan of Elvis Presley? (PLEASE TYPE RESPONSE.)

* 4. On a scale of 1 to 5, with 1 being No influence at all and 5 being Very much an influence, how much influence do you think Elvis had on the birth of Rock & Roll? (PLEASE CHOOSE ONE OPTION ONLY.)

* 5. Approximately how much money have you spent on Elvis Presley merchandise in the past 12 months? This includes CDs and DVDs, but not trips to Graceland. (PLEASE TYPE AMOUNT.)

* 6. What item of Elvis Presley merchandise did you most recently purchase? (PLEASE TYPE RESPONSE.)

* 7. When you hear the name "Elvis Presley," what is the first thought or image that comes to mind? (PLEASE TYPE RESPONSE.)

9. What recent news stories do you recall hearing or seeing about Elvis Presley? (PLEASE TYPE RESPONSE.)

10. What one song by Elvis Presley song do you most closely associate with him? (PLEASE TYPE RESPONSE.)

11. Elvis Presley made 31 movies. Approximately how many of those 31 movies do you think you have seen? (PLEASE TYPE RESPONSE.)

12. If you had to pick one Elvis Presley movie that you most closely associate with him, what movie would it be? (PLEASE TYPE RESPONSE.)

* 13. Have you ever visited the Internet web site www.Elvis.com? (PLEASE SELECT ONE ONLY.)

* 14. Have you ever visited Elvis Presley's Graceland in Memphis? (PLEASE SELECT ONE ONLY.)

15. If you answered "No" to question 14, would you like to visit Elvis Presley's Graceland in Memphis?

* 16. What is your age please? (PLEASE TYPE AGE. FOR CLASSIFICATION PURPOSES ONLY.)

* 17. Are there children 18 years old or younger currently living in your home? (PLEASE SELECT ONE ONLY.)

* 18. Which of the options below most closely describes your ethnic background? (PLEASE SELECT ONE ONLY.)

* 19. Into which of the following categories does your household's total income before taxes fall? (PLEASE SELECT ONE ONLY.)

* 20. What is your sex? (PLEASE SELECT ONE ONLY.)

21. Of what other musicians or bands are you also a fan? (PLEASE TYPE RESPONSE.)

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