1. In this short survey, you will be asked some questions about Elvis Presley. Thanks!

* 1. Do you consider yourself a fan of Elvis Presley? (PLEASE SELECT ONE OPTION ONLY.)

* 2. If you answered "Yes" to question 1, on a scale of 1 to 5, with 1 being Not at all a fan and 5 being Very much a fan, how big a fan of Elvis Presley are you? (PLEASE SELECT ONE ONLY.)

* 3. If you answered "No" to question 1, why would you say that you are not a fan of Elvis Presley? (PLEASE TYPE RESPONSE.)

* 4. On a scale of 1 to 5, with 1 being No influence at all and 5 being Very much an influence, how much influence do you think Elvis had on the birth of Rock & Roll? (PLEASE CHOOSE ONE OPTION ONLY.)

* 5. Approximately how much money have you spent on Elvis Presley merchandise in the past 12 months? This includes CDs and DVDs, but not trips to Graceland. (PLEASE TYPE AMOUNT.)

* 6. What item of Elvis Presley merchandise did you most recently purchase? (PLEASE TYPE RESPONSE.)

* 7. When you hear the name "Elvis Presley," what is the first thought or image that comes to mind? (PLEASE TYPE RESPONSE.)

* 9. What recent news stories do you recall hearing or seeing about Elvis Presley? (PLEASE TYPE RESPONSE.)

* 10. What one song by Elvis Presley song do you most closely associate with him? (PLEASE TYPE RESPONSE.)

* 11. Elvis Presley made 31 movies. Approximately how many of those 31 movies do you think you have seen? (PLEASE TYPE RESPONSE.)

* 12. If you had to pick one Elvis Presley movie that you most closely associate with him, what movie would it be? (PLEASE TYPE RESPONSE.)

* 13. Have you ever visited the Internet web site www.Elvis.com? (PLEASE SELECT ONE ONLY.)

* 14. Have you ever visited Elvis Presley's Graceland in Memphis? (PLEASE SELECT ONE ONLY.)

* 15. If you answered "No" to question 14, would you like to visit Elvis Presley's Graceland in Memphis?

* 16. What is your age please? (PLEASE TYPE AGE. FOR CLASSIFICATION PURPOSES ONLY.)

* 17. Are there children 18 years old or younger currently living in your home? (PLEASE SELECT ONE ONLY.)

* 18. Which of the options below most closely describes your ethnic background? (PLEASE SELECT ONE ONLY.)

* 19. Into which of the following categories does your household's total income before taxes fall? (PLEASE SELECT ONE ONLY.)

* 20. What is your sex? (PLEASE SELECT ONE ONLY.)

* 21. Of what other musicians or bands are you also a fan? (PLEASE TYPE RESPONSE.)

T