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* 1. Personal details

Interview questions for external Social Media staff

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* 2. What is your English writing experience?

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* 3. What is your social media content marketing experience?

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* 4. What is your experience in running paid social media adverts?

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* 5. What platforms have you run adverts on?

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* 6.  Detail the top 3 social media advertising & content strategies you’ve produced and implemented? Provide examples.

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* 7. Are you able to take a marketing objective brief and create a social media campaign out of the brief? Provide examples

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* 8. How do you resource your marketing materials? (i.e. graphics, videos, ad copy)

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* 9.  On average, how long does it take you to set up a successful advertising campaign (include everything, including: conceptualising the idea, creating graphics/video for advert, create ad copy, insert everything in Ads Manager)?

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* 10. Have you run ecommerce advertising campaigns on social media? If so, what were your results (both positive & negative) and how did you maximise ROAS?

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* 11. Do you create funnels for your social media advertising? Provide examples.

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* 12. Have you created your own Facebook Messenger bot previously? If so, what was the core marketing objective behind the bot? What were the end results of the bot in relation to its objective? Provide examples.

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* 13. Describe your understanding of Marketing Sweet as a business

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* 14.  What do you believe Marketing Sweet’s key messages are?

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* 15. Do you believe these are conveyed consistently and effectively? If yes, how? If no, why not?

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* 16. If you have had experience writing for SEO, describe how you would optimise your content.

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