Whoisgreen is undertaking an initiative to determine what makes people Go-green?
The answers obtained from our survey shall help formulate a draft hypothesis for review by a third party social scientist, and should not take more than a few minutes to complete the 23 questions. Our initial aim is to characterize the personality traits of business people who are considering, or have adopted a Green business position. We shall communicate the results as they roll in with our newsletter audience & via our twitter hash tag #GreenGene so you can follow the progress online. Individual business identities shall not be disclosed unless specific permission has been granted for publication in the Whoisgreen newsletter, goto www.whoisgreen.com
Objective: to form a hypothesis on who carries the #GreenGene, where it is most likely to be located, how it is activated, and if Awareness & Education have a role in any such activation.
Going-Green is defined as being energy efficient, reducing water consumption, using less supply chain resources to do more, and generally having a minimal impact on the environment using passive design principles where possible.
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