1. m-Advertising Attitudes

The project m-Advertising Attitudes is being developed by a research team of the University of Zaragoza (Spain). The main objective of the project is to know consumer´s attitude toward the incipient coming of mobile advertising (e.g. SMS, MMS, mobile internet advertising, couponing, sponsored games).
We would like to know your opinion and experiences about this kind of advertising, and we would appreciate it if you fill in this easy web survey.
Moreover, we kindly request you to distribute the survey between your family and friends, in order to achieve a greater sample and get more successful conclusions.
Among the people who have participated in this survey they will be entered into a draw for 10 mobile phones "Bic Phone" http://www.bic-phone.fr/en/ with an additional 12 euro credit (Terms and Conditions). The information taken will be only used for scientific goals by the research team of the University of Zaragoza and it will never be used with other aims or given to third parties. If you want to remove your data from our database, please just send an email with your request to: guinaliu@unizar.es.

We will appreciate your collaboration:

Carlos Flavián, Professor of Marketing
Miguel Guinalíu, Assistant Professor of Marketing, www.guinaliu.es
Isabel Iguacel, Research Assistant

Question Title

* 1. Please, answer if you have or not a mobile device (such as mobile phone, PDA, Blackberry, and so on).

If you replied yes to the previous question, please continue with this survey; if not you have finished here. Thank you so much for your time and please redistribute this survey to your family and friends
17% of survey complete.