* 1. Please indicate which of the following best describe your year-over-year sales trends for the following months:

  Down 20% or more Down 15-19% Down 10-14% Down 5-9% Down 1-4% Flat Up 1-4% Up 5-9% Up 10-14% Up 15-19% Up 20% or more
January
February
March

* 2. Please indicate which of the following best describe how your sales performed compared to your expectations:

  Much Worse Worse Same Better Much Better
January
February
March

* 3. Please indicate which of the following best describe how traffic and average ticket performed (on a year-over-year basis) over the last 3 months:

  Down 20% or more Down 15-19% Down 10-14% Down 5-9% Down 1-4% Flat Up 1-4% Up 5-9% Up 10-14% Up 15-19% Up 20% or more
Traffic
Ticket

* 4. What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?

* 5. Please indicate which of the following best describes your expectations for overall sales for the next three months (April, May, June) on a year-over-year basis:

* 6. Please indicate which of the following best describes your expectations for overall sales for 2011 on a year-over-year basis.

* 7. Have you revised your sales forecasts during the last three months?

* 8. On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):

* 9. What type of coffee operators seem to be winning customers right now (independents, coffeehouse chains, fast food operators, others)? Why?

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