SWOT Category: External Opportunity/Internal Strength

How do you promote high-quality products that require time and dollar investments?

Our culture seems geared to using whatever is easiest, taking the path of least resistance. Our higher-quality library databases require a small investment of time in order to learn how to maximize their use. It is very hard to convince people this time spent is a worthy investment.

For example, how do I get my students and faculty to use my library’s high-quality resources instead of the junk they find on the Internet using Google and other search engines? How do you compete with a product that sells ease of use, convenience, and requires little thought or effort—and gives immediate gratification—even if what you are getting is poor quality?

Could you please ask the for-profit businesses out there how they promote high-quality products, when their competition offers low-cost solutions?

—Steven Bell, Director, Paul J. Gutman Library, Philadelphia University

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