* 1. Please indicate your year-over-year sales trends for the following months (% increase or decrease compared to same period last year):

* 2. Please indicate how much the opening or closing of locations impacted sales during the last three months:

* 3. Please indicate which of the following best describe how your sales performed compared to your expectations:

  Much Worse Worse Same Better Much Better
January
February
March

* 4. Please indicate how traffic and average ticket performed (% increase or decrease compared to same period last year) over the last 3 months:

* 5. What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?

* 6. Please indicate which of the following best describes your expectations for overall sales for the next three months (January, February, and March) on a year-over-year basis (% increase or decrease):

* 7. Please indicate which of the following best describes your expectations for overall sales for 2012 on a year-over-year basis (% increase or decrease).

* 8. Have you revised your sales forecasts during the last three months?

* 9. On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):

* 10. What factors are important in being able to retain customers and generate loyalty?

T