There is a lot of speculation, misinformation and myths about women and their cars.  We would like to dispel the myths and educate the automotive industry about what is important to you.

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* 1. What type of vehicle do you drive most often?

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* 2. On average, how many miles do you drive in a year?

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* 3. How long ago was your most recent involvement in acquiring a vehicle?

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* 4. What was your level of involvement in acquiring a vehicle?

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* 5. How was the vehicle acquired?

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* 6. How old was the vehicle?

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* 7. Please rate the following factors in your most recent experience with a car dealer.

  Extremely Very Somewhat A little None
Pleasant atmosphere
Good pricing
Courteous/polite treatment
Quick efficient process
Good selection
Knowledgeable staff
Trustworthy approach

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* 8. Please rate the impact of the following factors in your purchase decision for these products

  Brand/reputation Price User friendly Knowledgeable sales staff Guarantee
Food/groceries
Clothing/shoes
Household products
Home entertainment/technology
Automotive vehicles
Automotive service/repair
Music/books

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* 9. Typically, who performs the following types of work on the vehicle you drive most often?

  I do Friend/family Local mechanic Car dealer Auto chain shop Tire dealer Gas station Quick lube shop
Light maintenance (replacing wiper blades, etc.)
Preventative maintenance (changing oil, etc.)
Medium maintenance (replacing light bulbs, battery, etc.)
Heavy maintenance (replacing brakes, fan belts, etc.)

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* 10. Please rate the impact of the following factors in your selection of a vehicle service provider.

  Extreme Very much Some Very little None
Friend/family recommendation
Size of the facility
Cleanliness of facility
Knowledgeable staff
Courteous/polite treatment
Easy to understand maintenance/repair orders
Shop/mechanic certification (ASE, AAA, etc.)

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* 11. Please rate your knowledge of cars and what makes them work

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* 12. In general how much do each of the following influence the automotive products you purchase?

  A great deal Some Neutral A little None
Friends and family recommendations
TV ads
Magazine ads
Magazine articles
Coupons/mailings received at home
Internet ads
Blogs/buzz/social media
Spouse/partner

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* 13. Have you modified the vehicle you drive the most often?

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* 14. What is your household status?

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* 15. Please indicate your working status.

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* 16. Please indicate your age

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* 17. Please indicate your gender

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