Fields of Gold is a regional agritourism program that combines agriculture and tourism to promote the abundance of agricultural resources in the Shenandoah Valley. Through a collaborative approach to marketing and promotion, the program creates a memorable brand for agritourism attractions and businesses in the area, while showcasing educational and recreational activities for visitors to the region. In an effort to sustain local farms and create an environment for entrepreneurism, Fields of Gold will promote the region's abundant agritourism resources through a variety of marketing strategies. The Fields of Gold region includes the counties of Augusta, Bath, Highland, Rockbridge, Rockingham, Page, and Shenandoah, and the cities of Buena Vista, Harrisonburg, Lexington, Staunton, and Waynesboro.
Why is this survey important?
The survey will identify the venues and businesses in the region to be promoted by Fields of Gold, and it will assist in tracking the effectiveness of the program.
Please visit our website for more information www.cspdc.org/fieldsofgold
This first section of the survey will be used to identify and promote your business to the public. The responses from the second and third sections are confidential and will be used to better understand the economic impact of agritourism in the Shenandoah Valley.