SWOT Category: Internal Strength

Open me, I’m an attention-getting newsletter!

We've tried many tactics to nudge readers to open our email newsletter. But we think we can do a lot better.

What are the one or two top ideas for increasing my e-newsletter open rates? What are the most effective ways to increase e-newsletter open rates?

- Dylan, Marketing Rep

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

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* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.