* 1. Which of these items do you carry on you in case you are put in danger?

* 2. If you checked an item, where do you typically purchase above product(s)?

* 3. On a scale of 1-5 (5 being the most concerned, 1 being the least concerned, and 5 being indifferent), how concerned are you with your own safety?

* 4. What do you look for in a safety/security device to prevent crime? (Please rank all items in order of 1-6 – 1 being least important and 6 being most important)

* 5. Have you ever been a victim of a successful or unsuccessful attack and/or assault?

* 6. If you answered yes, did you have anything with you to use in defense? If so, what?

* 7. If you answered yes, were you able to dial 911 on your cell phone to prevent the crime?

* 8. If you answered no, do you carry any sort of item for protection now? If so, what?

* 9. Do you think that having a device that you can easily and stylishly wear at all times with the capability to silently contact emergency services during an attack and/or assault would be useful to have?

* 10. If you answered no, why not?

* 11. What is the highest price you would purchase this item for?

* 12. Which of the following would increase your likelihood for purchasing this product? (Check all that apply)

* 13. Where would you prefer to purchase this product?

* 14. What is your age?

* 15. What is your annual household income?

* 16. What is the highest level of education you have completed?

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