Modern Independent Retail * 1. What is your age and gender? 16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ Male Female * 2. Have you ever bought non food items such as home furnishings or clothing from an independent retailer? Yes No Considered It * 3. If you said yes, how often do you shop in independent stores? More than once a week Once a week Once a fortnight Every month Every 3 months Every 6 months Once a year Over a year * 4. For what reasons do you shop in independent stores? If you don't, please give reasons why you don't shop with independent retailers * 5. What would encourage you to shop more in independent stores? * 6. Do you expect independent retailers to have a online presence in the form of a website or social media platforms? Yes, I expect both a website and social media platforms Yes, I expect a website Yes, I expect them to be on social media platforms No, I do not expect independent retailers to have a online presence Other (please specify) * 7. Where do you prefer to shop? Frequently Occasionally Seldom Never Local High Street Local High Street Frequently Local High Street Occasionally Local High Street Seldom Local High Street Never Town Centre Town Centre Frequently Town Centre Occasionally Town Centre Seldom Town Centre Never Shopping Centre Shopping Centre Frequently Shopping Centre Occasionally Shopping Centre Seldom Shopping Centre Never Shops in a city centre Shops in a city centre Frequently Shops in a city centre Occasionally Shops in a city centre Seldom Shops in a city centre Never Online Online Frequently Online Occasionally Online Seldom Online Never * 8. Through what channels do you find new retailers? Social Media Word of mouth /recommendations from others Online recommendations Search Engine When in the area Other (please specify) * 9. Do you think customer service is important when shopping? Extremely Important Very Important Moderately Important Slightly Important Not very Important Unimportant * 10. Is a good in-store atmosphere (e.g. Store layout, visual merchandising, use of senses in store) important to you when shopping? Please explain your reasoning Done