SWOT Category: Internal Strength

Initial marketing campaign isn't flying

I started a new line of gift baskets for babies, families and new parents. We’ve built everything including a Web site. At this time, we're not selling locally or through the Internet. We mainly use the Web site as a virtual brochure and for our customers' buying convenience. We've passed out our business cards and created an email flyer that we've sent to everyone we know, their friends and their co-workers with no results.

How can we entice prospects to purchase our product? What do we need to do with our current campaign to see results?

—Angela, owner

Question Title

* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

Question Title

* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

Question Title

* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.