SWOT Category: Internal Strength

Initial marketing campaign isn't flying

I started a new line of gift baskets for babies, families and new parents. We’ve built everything including a Web site. At this time, we're not selling locally or through the Internet. We mainly use the Web site as a virtual brochure and for our customers' buying convenience. We've passed out our business cards and created an email flyer that we've sent to everyone we know, their friends and their co-workers with no results.

How can we entice prospects to purchase our product? What do we need to do with our current campaign to see results?

—Angela, owner

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* 1. Can you help? What's your best advice?

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