Presenting one voice to different markets
My company is technology-based and over the years has developed into three distinct business units: enterprise interoperability software products, portable device engineering services and wireless device software products. We market to a wide range of target customers. I am sure this is a problem for many large companies. How do we create and ensure a consistent corporate message that encompasses all of our businesses?
—David Warkentin, VP Sales Marketing, Intrinsyc Software