1. Quick Forrester Poll - Results broadcast live during Webinar "Why Convenience Is King"

Question Title

1. In your opinion, how important are the following features to the success of a product or service?
Answer each on a scale of 1 to 5 where 1=not very and 5=very

  1 - not very 2 3 4 5 - very
Low Price
Strong brand
Good distribution
User Experience
Traditional marketing
Web 2.0 marketing
Simplicity
Design

Question Title

2. Thinking of a product or service you currently provide or consult for, how much of a barrier are the following to its success?
Answer on a scale of 1 to 5 where 1=a big barrier and 5=not a barrier

  1 - a big barrier 2 3 4 5 - not a barrier
High price
Weak brand
Poor distribution
Poor experience
Poor traditional marketing
Poor web 2.0 marketing
Complexity
Poor design

Question Title

3. Thinking of that same product or service, how well do you feel the needs of target users were considered during each of the following phases?
Answer on a scale of 1 to 5 where 1=were not considered and 5=were considered

  1- needs were not considered 2 3 4 5 - needs were considered N/A
During concept phase
During design phase
During production phase
During marketing phase

Question Title

4. On a scale of 1 to 10, how convenient do you think this same product or service is for meeting its target consumers' needs?

  1 - very inconvenient 2 3 4 5 6 7 8 9 10 - very convenient
Rating

Question Title

5. On a scale of 1 to 10, how convenient do you think the most successful competitor to this same product or service is for meeting its target consumers' needs?

  1 - very inconvenient 2 3 4 5 6 7 8 9 10 - very convenient
Rating

Question Title

6. Often, there are many ways consumers can meet their needs other than buying the products and services offered. For example, a Blu-ray player may be a great device for watching movies, but someone who already has a DVD player may have all their current movie needs met.
Indicate the alternative ways consumers can meet the needs that your product or service targets? (Select all that apply)

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