1. Default Section

* 1. Are you male or female?

* 2. Which age group describes you?

* 3. Which ethnicity describes you?

* 4. Are either of your parents Asian?

* 5. Are your parents American citizens?

* 6. Are you an American citizen?

* 7. How many years have you lived in the U.S.?

AD PAIR NUMBER ONE:

COPY AND PASTE THESE URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK...

http://www.youtube.com/watch?v=Xy_PxLw1B_c

http://www.youtube.com/watch?v=I6RGyJirL3g

* 8. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)

* 9. Which ad did you identify with more? (Which felt like it spoke to YOU more?)

* 10. Why did you choose the ad you chose for each category (persuasive and reflects you) ?

AD PAIR NUMBER TWO:

COPY AND PASTE THESE URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK...

http://www.youtube.com/watch?v=saaQW8JpULI

http://www.youtube.com/watch?v=pG35D9Ty6Do&NR=1

* 11. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)

* 12. Which ad did you identify with more? (Which felt like it spoke to YOU more?)

* 13. Why did you choose the ad you chose for each category (persuasive and reflects you) ?

AD PAIRING NUMBER THREE:

COPY AND PASTE THE FOLLOWING URL's INTO NEW TABS AND WATCH THE ADS BACK TO BACK.

http://www.youtube.com/watch?v=KmhP5LQ4q84&feature=related

http://www.youtube.com/watch?v=jSDmh0WSZ-g

* 14. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)

* 15. Which ad did you identify with more? (Which felt like it spoke to YOU more?)

* 16. Why did you choose the ad you chose for each category (persuasive and reflects you) ?

AD PAIRING NUMBER FOUR:

COPY AND PASTE THE FOLLOWING URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK.

http://www.youtube.com/watch?v=pG35D9Ty6Do&NR=1

http://www.youtube.com/watch?v=BU3jfbb172E

* 17. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)

* 18. Which ad did you identify with more? (Which felt like it spoke to YOU more?)

* 19. Why did you choose the ad you chose for each category (persuasive and reflects you) ?

AD PAIRING NUMBER FIVE (the last pair):

COPY AND PASTE THE FOLLOWING URL's INTO A NEW TAB AND WATCH THE ADS BACK TO BACK.

http://www.youtube.com/watch?v=n7W45Fr6NRA&feature=fvw

http://www.youtube.com/watch?v=4O1dpO8uKB8

* 20. Which ad did you find most persuasive? (What made you have more positive feelings about Visa?)

* 21. Which ad did you identify with more? (Which felt like it spoke to YOU more?)

* 22. Why did you choose the ad you chose for each category (persuasive and reflects you) ?

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