SWOT Category: Internal Strength

Help, we’re underexposed!

We've used a lot of online marketing tactics to promote our business and we're running out of ideas. Besides search engine optimization, affiliate programs, newsletters, testimonials and link exchanges, what other marketing methods can a company do to increase exposure and gain market share?

- Delaney, Marketing Rep

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

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* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.