Welcome to the 3rd Edition of the POCAM Visible & Vocal Study. The preeminent study for Canadian advertising and marketing professionals. Your participation in this survey is voluntary, but your perspective will provide an accurate representation of who is the Black, Indigenous and People of Colour (BIPOC) community in our industry, and what issues we may face.
In this survey, you will be asked a series of questions about your background, and your attitudes towards specific subjects. The data will be used to describe the demographic/attitudinal makeup of the Canadian POCAM community, along with helping with our efforts to combat discrimination and racism.
The survey should take about 8 minutes to complete, so please set aside some uninterrupted time to complete and share your thoughts. Your responses to the questions are anonymous and confidential, and all data will be analyzed in aggregate to ensure that your identity remains anonymous.
Thank-you for your time.
Your Friends at POCAM