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* 1. Do you have an interest in following Opinion through various media?

* 2. On average, how often do you read opinions?

* 3. What is your primary source for Opinion?

* 4. If any, what websites and blogs do you read for opinion?

* 5. In a typical day, how much time do you spend reading Opinion from any of the sources above?

* 6. In five years, how would you prefer to access opinion articles? [Mark all that apply.]

* 7. As a reader of newspaper content in print and online, how would you change the Opinion/Editorial section? Please use a scale where 1 = “Much Less” and 5 = “Much More” and you can use any # in between.

  1 = “Much Less” 2 3 4 5 = “Much More”
amount of editorial content
# of reader letters
# of columnists
# of editorial cartoons
Niche blogs

* 8. In your opinion, how does the political spectrum of the Opinion/Editorial section of the local newspaper lean?

* 9. What political tone would drive you to read the local newspaper's Opinion/Editorial section more often?

* 10. Are you MORE or LESS likely to read a newspaper or website if editorials and/or columns regularly appear on the FRONT PAGE and were clearly labeled Opinion? Please use a scale where 1 = “Much Less Likely” and 5 = “Much More Likely” and you can use any # in between.

  1 = “Much Less Likely” 2 3 4 5 = “Much More Likely”
Print
Online

* 11. Most often, do you read a newspaper in print, online, or both?

* 12. Are you a subscriber to the print edition of the local newspaper?

* 13. Have you ever read or participated in an online feedback forum?

* 14. Please rate your opinion of online feedback forums, using a scale where 1 = “Extremely Dislike” and 5 = “Extremely Like” and you can use any # in between.

* 15. Which of the following do you consider STRENGTHS of online feedback forums? [Please mark all that apply]

* 16. Which of the following do you consider WEAKNESSES of online feedback forums? [Please mark all that apply]

* 17. What issues would you like news media in your area to cover better in its Opinion pages in print and online?
[Please mark all that apply]

* 18. For each of the following, please use a scale where 1 = “Not at all Likely” and 5 = “Extremely Likely” and you can use any # in between.

  1 = “Not at all Likely” 2 3 4 5 = “Extremely Likely”
If an editorial or online column on a topic of interest to you offered links allowing you to learn more about that topic, how likely would you be to use this resource?
If your newspaper offered a chance to discuss issues online in real time with your favorite columnist or a member of the editorial board how likely would you be to participate?

* 19. How helpful would the following Opinion topics/options be to you personally? Please rate each of the following, using a scale where 1 = “Not at all Helpful” and 5 = “Extremely Helpful” and you can use any # in between.

  1 = “Not at all Helpful” 2 3 4 5 = “Extremely Helpful”
Ways to get involved in volunteering
Ways to make donations to issues you care about
Automatic links to online charity websites with ways to get involved

* 20. How helpful do you find your newspaper’s candidate recommendations/endorsements during elections for the following offices? For each of the following, please use a scale where 1 = “Not at all Helpful” and 5 = “Extremely Helpful” and you can use any # in between.

  1 = “Not at all Helpful” 2 3 4 5 = “Extremely Helpful”
Local offices (city councils, etc.)
State offices (Governor, state Senate, state House, etc.)
Federal offices (President, Senate, etc.)

* 21. Which of the following best describes where you live?

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