Global Marketing Project

The following one page survey is part of a marketing analysis project being conducted by students of the OneMBA program. Please rank the following yogurt drinks in terms of the attributes listed. To be entered in a drawing for a UNC Tar Heels Shirt, please include your name and contact email or phone number. Thank you very much for your valuable experience and time!

Personal Information

Contact Information Name and Email or Phone Number (for prize drawing)

YAKULT

  1 2 3 4 5 6 7
Healthiness (Unhealthy ... Healthy)
Brand Recognition (Not well Known ... Well Known)
Product Quality (Low Quality Brand ... Premium Brand)
Price (Cheap ... Expensive)
Product Availability (Hard to Find ... Widely Available)
Flavor Variety (Few Flavor Choices ... Many Flavor Choices)
Taste (Not tasty ... Very tasty)
Safety Concerns (Unsafe ... Safe)
Mainstream Acceptance (Nobody Uses It ... Everybody Uses It)
Loyalty (Buy Other Brands Often... Always Buy This Brand)
Usage (Occasionally ... Daily)

DANNON - DANACTIVE

  1 2 3 4 5 6 7
Healthiness (Unhealthy ... Healthy)
Brand Recognition (Not well Known ... Well Known)
Product Quality (Low Quality Brand ... Premium Brand)
Price (Cheap ... Expensive)
Product Availability (Hard to Find ... Widely Available)
Flavor Variety (Few Flavor Choices ... Many Flavor Choices)
Taste (Not tasty ... Very tasty)
Safety Concerns (Unsafe ... Safe)
Mainstream Acceptance (Nobody Uses It ... Everybody Uses It)
Loyalty (Buy Other Brands Often... Always Buy This Brand)
Usage (Occasionally ... Daily)

STONYFIELD FARMS - SMOOTHIE

  1 2 3 4 5 6 7
Healthiness (Unhealthy ... Healthy)
Brand Recognition (Not well Known ... Well Known)
Product Quality (Low Quality Brand ... Premium Brand)
Price (Cheap ... Expensive)
Product Availability (Hard to Find ... Widely Available)
Flavor Variety (Few Flavor Choices ... Many Flavor Choices)
Taste (Not tasty ... Very tasty)
Safety Concerns (Unsafe ... Safe)
Mainstream Acceptance (Nobody Uses It ... Everybody Uses It)
Loyalty (Buy Other Brands Often... Always Buy This Brand)
Usage (Occasionally ... Daily)

T