SWOT Category: Internal Strength

Keeping the lid tight on spam

I have been collecting email addresses from as many customers as will volunteer them on our customer information form we use to record new customers. My intent is to begin offering an email newsletter beginning next year. I do plan to use a third-party service to manage the newsletter, so there will be an easy way to manage subscribers. Do I need to send an initial email asking subscribers to sign up for the newsletter in order to add them to my mailing list? How do the new spam rules apply to this situation?

—Elliott, marketing services manager

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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