* 1. Sex

* 2. Age

* 3. What are your hobbies?

* 4. What magazines do you read regularly?

* 5. Do you feel these magazines are catered to your age group/ lifestyle?

* 6. What is your favourite section in a magazine?

* 7. Do you listen to the advice of a friend (word of mouth) over a magazine’s opinion?

* 8. How much do you spend on fashion and beauty each month?

* 9. How many hours do you spend online per day?

* 10. Which websites to you visit most often?

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