* 1. What year were you born?

* 2. What is your gender?

* 3. What is your approximate average household income?

* 4. Harley-Davidson is one of the most recognizable brands in the entire American marketplace

  Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
Harley-Davidson is one of the most recognizable brands in the entire American marketplace.

* 5. Harley-Davidson does not sell just motorcycles, they sell a lifestyle.

  Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
Harley-Davidson does not sell just motorcycles, they sell a lifestyle.

* 6. If I were going to purchase a motorcycle, I would purchase a Harley-Davidson.

  Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
If I were going to purchase a motorcycle, I would purchase a Harley-Davidson.

* 7. The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one.

  Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
The success or failure of Harley-Davidson will lie in their ability to shed their old image and create a new one.

* 8. When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade.

  Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
When I think of someone who would ride a Harley-Davidson motorcycle, I think of someone who is an outlaw or renegade.

* 9. Harley-Davidson is ________(Select all that apply)

* 10. In your own words, what do you think of Harley-Davidson?

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