Survey: Bloggers, Generations, and Brands Finding information online Question Title * 1. When you are making a purchase, how trustworthy do you consider the information you get from the following sources? Least trustworthy Somewhat trustworthy Neutral Very trustworthy Most trustworthy N/A Blogs Blogs Least trustworthy Blogs Somewhat trustworthy Blogs Neutral Blogs Very trustworthy Blogs Most trustworthy Blogs N/A Facebook network Facebook network Least trustworthy Facebook network Somewhat trustworthy Facebook network Neutral Facebook network Very trustworthy Facebook network Most trustworthy Facebook network N/A Twitter Twitter Least trustworthy Twitter Somewhat trustworthy Twitter Neutral Twitter Very trustworthy Twitter Most trustworthy Twitter N/A Pinterest Pinterest Least trustworthy Pinterest Somewhat trustworthy Pinterest Neutral Pinterest Very trustworthy Pinterest Most trustworthy Pinterest N/A Review sites (Yelp, etc) Review sites (Yelp, etc) Least trustworthy Review sites (Yelp, etc) Somewhat trustworthy Review sites (Yelp, etc) Neutral Review sites (Yelp, etc) Very trustworthy Review sites (Yelp, etc) Most trustworthy Review sites (Yelp, etc) N/A Advertising Advertising Least trustworthy Advertising Somewhat trustworthy Advertising Neutral Advertising Very trustworthy Advertising Most trustworthy Advertising N/A News articles News articles Least trustworthy News articles Somewhat trustworthy News articles Neutral News articles Very trustworthy News articles Most trustworthy News articles N/A Question Title * 2. What factors are important when deciding to try a new product or service? Least important Somewhat important Neutral Very important Most important N/A Recommendation from a blog you read Recommendation from a blog you read Least important Recommendation from a blog you read Somewhat important Recommendation from a blog you read Neutral Recommendation from a blog you read Very important Recommendation from a blog you read Most important Recommendation from a blog you read N/A Recommendation from a social network friend Recommendation from a social network friend Least important Recommendation from a social network friend Somewhat important Recommendation from a social network friend Neutral Recommendation from a social network friend Very important Recommendation from a social network friend Most important Recommendation from a social network friend N/A Positive consumer reviews Positive consumer reviews Least important Positive consumer reviews Somewhat important Positive consumer reviews Neutral Positive consumer reviews Very important Positive consumer reviews Most important Positive consumer reviews N/A Positive reviews from news sources Positive reviews from news sources Least important Positive reviews from news sources Somewhat important Positive reviews from news sources Neutral Positive reviews from news sources Very important Positive reviews from news sources Most important Positive reviews from news sources N/A A discount offer or sample A discount offer or sample Least important A discount offer or sample Somewhat important A discount offer or sample Neutral A discount offer or sample Very important A discount offer or sample Most important A discount offer or sample N/A Other Other Least important Other Somewhat important Other Neutral Other Very important Other Most important Other N/A If you responded "other", please specify what that factor is Question Title * 3. When seeking information about health and medical advice, what’s most influential in shaping opinions/questions to ask? Please choose up to three: Search engine results Medical websites such as Mayo Clinic Alternative health sites such as Mercola or Dr. Weil Blogs from writers I trust Facebook/social media Advertising News articles Forget it, I only trust offline sources Next