* 1. To what extent do you agree or disagree with the following statement: Ads on a mobile device are more intrusive than those on a laptop or desktop. Do you strongly agree? Somewhat agree? Somewhat disagree? Strongly disagree?

* 2. What is optimal length for a video advertisement on a mobile device?

* 3. To what extent do you agree or disagree with the following statement: Advertising on a mobile device doesn't bother me. Do you strongly agree? Somewhat agree? Somewhat disagree? Or strongly disagree?

* 4. Which of the following best describes your action upon being disrupted by video advertising on a smartphone?

* 5. To what extent to you agree or disagree with the following statement: Content distributors should be somehow paid for content that is consumed via their websites or apps. Do you Strongly agree? Somewhat agree? Somewhat disagree? Strongly disagree?

* 6. Do you believe your smartphone is a more personal device than any other that you own?

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