As most of you already know, Whole Foods Market is dedicated in providing good honest food to its community, something that I strongly believe and support. However as Whole Foods believes, there is always room for improvement which is where all of you come in. Without you, the community, Whole Foods Market would cease to exist which is why I am inviting you to become a part of the designing process.

Below is the current logo that will be re-branded to give it a more current and modern look but will stay true to the company's essence.

* 1. Why do you shop at Whole Foods Market? If you don't why not?

* 2. When opting out to shopping at Whole Foods, where do you go?

* 3. What about Whole Foods would you like to see be improved? (This could be anywhere from products to shopping experience.)

* 4. What do you like or dislike about the current logo?

* 5. What would you like to see in the new logo?
(remember: a redesign of a logo can be needed to keep it current and relevant for future generations. With the help of your suggestions, together we can create a unifying image.)