1. Search Driven Marketing Questions

Search should be one of your top marketing tools. Unfortunately, you probably have to use at least 4 tools to handle SEM, SEO, PPC, site search and site merchandising. We suspect that optimizing your investments across these areas is hampered by the multiplicity of tools and services you have to use today.

The purpose of this survey is to research search-driven marketing goals, capabilities and accomplishments. We will be presenting and reporting the results of this survey, and you will be invited to the webinar and offered a copy of our report if you provide your email address on page 2 of this survey.

There are only 10 questions. You should be able to complete this survey in 10 minutes.

* 1. What types of search-driven marketing do you invest in?

* 2. How precisely can you evaluate the value/ROI for various search marketing efforts?

  We aren't able to estimate or track value We have a rough estimate of value We measure value precisely We don't use this marketing tool
PPC advertising
Paid inclusion
Comparison shopping placements
SEO
Site search improvements
Offers on our site triggered by navigation or search actions
Creating/maintaining landing pages
Creating/maintaining Microsites

* 3. How do you balance your investment across the various search-driven marketing opportunities?

* 4. How do you manage the list of search terms that you either advertise or optimize?

  Top 50-100 site search words/phrases Next 10,000 site search words/phrases Top 100 ad words All the rest of our ad words
We review our selection of these words frequently
These words are selected automatically
We constantly test the optimization for these words
We manually optimize for these words
We automatically optimize for these words
We manually manage these ad words
We automatically manage these ad words
We don't manage or optimize these

* 5. Who is responsible for marketing effectiveness and quality of search experience?

  Internet Marketing Corporate Marketing Product Marketing IT Other No one N/A
PPC advertising
Paid inclusion
Comparison shopping placements
SEO
Site search improvements
Offers on our site triggered by navigation or search actions
Creating/maintaining landing pages
Creating/maintaining Microsites

* 6. How many resources (FTE) have on-going responsibility in each area of search-driven marketing?

  0 1/2 or less 1 1.5 2 3 More
PPC advertising
Paid inclusion
Comparison shopping placements
SEO
Site search improvements
Offers on our site triggered by navigation or search actions
Creating/maintaining landing pages
Creating/maintaining Microsites

* 7. How do you coordinate and optimize investment across the various types of search-driven marketing activity: SEO, search engine advertising (PPC), comparison shopping, site merchandising and site search improvement?

T