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Thank you for completing this short survey about automotive brands. Your opinions will help the Fall 2011 ADVT 4301 class in their efforts to win a national competition.

* 1. Have you heard of the following brands?

  I Have Heard Of I Have Not Heard Of Not Sure
Chevrolet
Ford
Honda
Nissan
Toyota

* 2. Please rate your overall opinion for each of the following brands on the scale below.

  Excellent Good Fair Poor Very Poor
Chevrolet
Ford
Honda
Nissan
Toyota

* 3. The next time you are looking to buy or lease a new, not previously owned vehicle, how likely are you to consider one of the following automotive brands?

  Very Likely Somewhat Likely Neutral Somewhat Unlikely Very Unlikely
Chevrolet
Ford
Honda
Nissan
Toyota

* 4. Which of the following automotive brands have you seen promoted on campus this semester?

  I Have Seen I Have Not Seen Not Sure
Chevrolet
Ford
Honda
Nissan
Toyota

* 5. When do you plan on buying or leasing a new, not previously owned, vehicle?

* 7. Please rate each brand's styling and visual appeal based on your current perceptions.

  Excellent Good Fair Poor Very Poor
Chevrolet
Ford
Honda
Nissan
Toyota
Volkswagen

* 8. Please rate each brand's value and cost of operation based on your current perceptions.

  Excellent Good Fair Poor Very Poor
Chevrolet
Ford
Honda
Nissan
Toyota
Volkswagen

* 9. Please rate each brand's quality and engineering based on your current perceptions.

  Excellent Good Fair Poor Very Poor
Chevrolet
Ford
Honda
Nissan
Toyota
Volkswagen

* 10. Please rate each brand's environmental friendliness based on your current perceptions.

  Excellent Good Fair Poor Very Poor
Chevrolet
Ford
Honda
Nissan
Toyota
Volkswagen

* 11. How familiar are you with each brand's college discount program?

  Familiar with program features Aware of program - not features Unaware of program
Chevrolet
Ford
Honda
Nissan
Toyota
Volkswagen

* 12. Please rate the value of each brand's College Discount Program based on your current perceptions.

  Excellent Good Fair Poor Very Poor
Chevrolet
Ford
Honda
Nissan
Toyota
Volkswagen

* 13. The next time you are looking to buy or lease a new, not previously owned vehicle, how likely are you to consider each of the following automotive body types/styles?

  Very Likely Somewhat Likely Neutral Somewhat Unlikely Very Unlikely
4 Door Sedan (Midsize)
4 Door Econosize
SUV/Crossover
2 Door Sport Coupe
3 Door Hatchback
Other

* 14. How likely would the following incentives influence your new vehicle purchase/lease decision?

  Very Likely Somewhat Likely Neutral Somewhat Unlikely Very Unlikely
Instant competitive percentage off MSRP
Special maintainence or insurance program
Interior upgrades (ex. Leather seats)
Exterior upgrades (ex. Rims, tinted windows)
Equipment upgrades (ex. Premium sound system)
Special mountain bike and vehicle rack
New Android or iPhone (Verizon or ATT) with special GenY OnStar hands free app (texting/voice/music)
Season tickets to favorite sports team/cultural institution
Prepaid affinity card from selected retailers

* 15. Can you match the model with the brand?

  Chevrolet Ford Honda Nissan Toyota Not Sure
Yaris
Versa 
Volt
Matrix
Equinox
Leaf
Sentra
Sonic
Fit
CRV
Cruze
Juke
Fiesta
Rogue
Escape
Rav4

* 16. What has been your experience with each of the following social media sites in the past month?

  Not visited Visited-computer Visited-mobile Posted/shared content Responded to offer
Twitter
Facebook
Any online streaming video (YouTube, etc.)
Any online streaming music service (Pandora, etc.)
Any online streaming radio (live)
Any online streaming radio (podcasts)
Tumblr
Stumbleupon
Email
Other

* 17. What is your age group?

* 18. What is your enrollment status?

* 19. What is your gender?

* 20. With which race or ethnic group do you identify?

* 21. Please provide your UTA email address to receive info about a special upcoming automotive event on campus.

* 22. If you were given a code number, please select it from the following list.

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