1. SF Upcoming PAID study on Advertising & News - May 15th-25th

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on ADVERTISING & NEWS that you maybe in interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males and females ages 18-55. We are currently conducting a study to understand the different ways that people view advertising, and in particular the relation between how you view advertising alongside news. We will be conducting our research between May 15th and May 25th. The interview has two parts: 1) one is an observation period at your home, work, or school for approximately 3 hours. 2) The other is an interview in your home that will last approximately 2 hours. You will be asked to complete a homework assignment prior to the interview. For participating in this study, you will receive $500.00 at the conclusion of the discussion.

Recruiters will be calling responses in the order received until the study is full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. Do you live in the city of San Francisco or the suburbs?

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* 5. Do you work or go to school in San Francisco?

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* 6. What is your age?

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* 7. What is the highest level of education you have had the opportunity to complete?

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* 8. What best describes your household?

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* 9. What is your household income?

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* 10. What is your ethnic background?

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* 11. Are you currently ......?

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* 12. Do you have access to the internet?

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* 13. How often do you check your email?

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* 14. How do you access the internet? (check all that apply)

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* 15. How often do you check the news?

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* 16. At what times of the day do you normally check the news? (list as many as possible)

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* 17. Through what means do you access the news? Please name the sources you use to access news by each type of source

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* 18. Where do you notice advertising? (Please name the type of advertising and specific sources where you notice advertising)

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 19. ******FOR COMPANY USE ONLY******
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