1. SF Upcoming PAID study on Dog Food - April 7+8, 2009

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on DOG FOOD that you maybe in interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for dog owners. This study is a 2 hour & 15 minute focus group discussion and will take place in downtown SF on Tuesday, April 7th or Wednesday, April 8th. The honorarium is $115.00 for your participation and completion of the homework.

Recruiters will be calling responses in the order received until the study is full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. What is your age?

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* 5. In total, how many dogs do you currently have in your household?

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* 6. How is the age(s) of each of your dogs?

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* 7. For each dog in the household, please indicate if it is a mixed breed or Purebred

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* 8. Approximately how much does your dog(s) weigh?

  I do not own a dog Toy (10 lbs or less) Small (11-25 lbs) Medium (26-55 lbs) Large (56-99 lbs) Giant/Very Large (100 lbs or more)
Dog #1 (The Oldest)
Dog #2 (Next Oldest)
Dog #3 (Next Oldest)
Dog #4 (Next Oldest)

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* 9. Who in your household is most responsible for purchasing dog food for your dog(s)?

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* 10. Which of the following statements best describes your involvement in feeding your dog(s)?

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* 11. Is your dog/are all of your dogs on a diet specifically prescribed by a veterinarian?

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* 12. Which of the following types of food do you serve your dog(s) at least 3 times per week?

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* 13. What brand or brands of dry dog food have you, yourself, purchased for your dog’s (dogs’) main meal in the past 6 months? (Please be specific)

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* 14. And which one brand of dry dog food do you purchase most often for your dog(s)? (please be specific)

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* 15. Now, I want to double check to make sure we list the correct dog food you purchase most often. Can you bring the bag of dog food and record the exact name on the package, what picture is on the package, the color of the package and any illustrations you see.

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* 16. At which of the following type of store do you most often purchase dry dog food for your dog(s)? (Please only select one)

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* 17. For each of the following statements, please indicate if you “agree strongly,” “agree somewhat,” “might or might not,” “disagree somewhat,” “disagree strongly” or “don’t know” about each statement? Just to clarify, these statements are about the food you buy for yourself and not for your dog.

  Agree Strongly Agree Somewhat Might or might not Disagree Somewhat Disagree Strongly
It is important to me to buy all natural / organic/ locally produced and/or biodynamic food for me and my family.
To me, it is worth paying a bit more for food that is all natural and good for my health / my family’s health
I believe that the quality of the food we eat has a direct impact on our overall health and wellness.
I am more concerned about the foods I eat and maintaining my healthy lifestyle than many people I know.

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* 18. How likely are you to purchase each of the following brands of dry dog food sometime in the future? Would you say you definitely would buy, probably would buy, might or might not buy, probably would not buy or definitely would not buy.

  Definitely would buy Probably would buy Might or might not buy Probably would not buy Definitely would not buy Not Aware/ Not familiar
Nutro
Iams
Pedigree
Purina

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* 19. People have many reasons for choosing which brands of dry dog food to buy for their dogs. For each of the following statements, please tell me how to what extent you agree or disagree that it applies to you, using a scale of 1 to 5 where 5 is Strongly Agree, 3 is Neutral and 1 is Strongly Disagree.

  Strongly Agree Neutral Strongly Disagree
When shopping for dry dog food you look for cues on the packaging to understand the product
You are willing to pay more for dry dog food you think are better for your dog
You want the dry dog food you feed your dog to do more than just taste good
You only buy brands of dry dog food you have a coupon for
You only buy brands of dry dog food that are on sale
You always buy the brand of dry dog food
that is the lowest priced

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* 20. Which of the following best describes your marital status?

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* 21. Do you have any children under 18 living at home with you?

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* 22. What is your highest level of education?

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* 23. Which of the following best describes your total annual household income before taxes?

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* 24. What is your ethnic background?

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* 25. Which of the following best describes your current employment status?

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 26. ******FOR COMPANY USE ONLY******
(Please press next)

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