1. Grochery Shopping - August 6th or 7th, 2009

Plaza Research has a new study on GROCERY SHOPPING.
PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males and females ages 45-65. This study is a 1.5-hours to 2-hours in-home and/or shop-along interview and will take place on either Thursday, August 6th or Friday, August 7th. The honorarium is $150.00-$200.00 for your participation.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

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* 2. Employment Information

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* 3. What city do you live in?

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* 4. What is your gender?

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* 5. What is your age?

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* 6. Do you currently have any children under the age of 18? (check all that applies)

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* 7. If you're not living alone, please tell me the ages and relationship to you of all the people currently living in your household?

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* 8. Are you a grandparent?

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* 9. If you are a grandparent, how often do you see your grandkid(s) in person?

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* 10. What kind of pets or pets do you currently have at home, if any?

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* 11. Do you or does anyone in your household currently have any food allergies or dietary restrictions, such as lactose intolerance, diabetes or food sensitivities?

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* 12. When it comes to grocery shopping for your household, would you say...?

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* 13. For each statement, please tell me if you completely agree, somewhat agree or do not agree at all.

  Completely Agree Somewhat Agree Do Not Agree
When I grocery shop, I'm very focused on price and tend to choose food items that offer savings over competitive products and brands
I am open to spending a bit more on certain food items at the grocery store in order to obtain greater convenience
I am open to spending more on brands that offer higher quality products

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* 14. Please rate each of the following statements using a scale of 1 to 5, with 1 being strongly agrees and 5 being strongly disagree.

  Agree Strongly 2 3 4 Strongly Disagree
I am willing to pay more for healthy food
I am actively trying to include more fruits and vegetables in my/my family's diet
I often spend more on certain food items at the grocery store in order to get superior quality
I'm happy to pay more for convenience- which is why I often buy pre-cooked, pre-packaged, pre-washed, and/or prepared food at the grocery store
I buy store brand/private label whenever possible

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* 15. Which grocery store(s) and/or natural food store(s) do you tend to shop at for your groceries and produce regularly, occasionally, or never?

  Regularly Occasionally Never
Safeway
Lunardi's
Raley's/Nob Hill Foods
Lucky's
Wegman's
Giant Food
Food Lion
Dominick's
Jewel - Osco
Strack & Van Til
Meijer
Harris Teeter
Whole Foods
Trader Joe's
Local Health Food Stores
Local Farmers Markets
Costco
Sam's Club
Wlamart Supercenter
Target
Food 4 Less
Aldi
Save A Lot
Shoppers Food

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* 16. Of those that you shop at regularly, which ONE do you consider as your PRIMARY grocery store?

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* 17. Which, if any, of the following food items have you purchased and eaten in your home in the past week? (check all that applies)

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* 18. On average, how often do you eat the following?

  Twice a week or more often Once a week 2-3 times per month Once a month Less than once a month Never/Rarely
Fresh fruit
Pre-cut produce items such as pre-cut fruit & veggies
Bags of salad
Canned fruit and/or single serve fruit cups (not including applesauce)
Refrigerated glass/jarred fruit
Fruit snacks such as fruit roll-ups
Fresh vegetables
Canned vegetables (not including tomatoes or beans...pinto or black beans)
Canned tomatoes (not including spaghetti or pasta sauce)
Canned tuna or tuna in pouches
Liquid broth in cans or boxes
Prepared side dishes such as Country Crock

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* 19. Which, if any, of the following brands of canned vegetables (not including tomatoes or beans) do you buy?

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* 20. How often do you buy the following brands, if at all?

  Once a week or more often 2-3 times per month Once a month Less than once a month Rarely/Never
Freshlike
Del Monte
Le Suer
Veg-All
Green Giant
Libby
Store Brand/Private Label

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* 21. Which of the following brands do you not care for or would not purchase in the future?

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* 22. Which of the following categories best represents your racial background?

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* 23. What is your marital status?

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* 24. What is your employment status?

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* 25. What is the highest level of education you have completed?

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* 26. Which of the following groups includes your total annual household income?

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* 27. For each statement, please tell me whether you agree strongly, agree somewhat, disagree somewhat, or disagree strongly.

  Agree strongly Agree somewhat Disagree somewhat Disagree strongly
I consider myself an imaginative person
I am comfortable discussing my own views, opinions, and personal experiences with people I may not know very well
I enjoy doing new and different activities
I am curious to know more about things that are unfamiliar to me
**IMPORTANT**
PLEASE PUSH "DONE" AT THE BOTTOM OF THIS PAGE. YOUR ANSWERS WILL NOT BE SUBMITTED WITHOUT DOING SO

Thank you for participating in our survey.

PLEASE NOTE: IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****
If you have friends or family who may be interested in participating in upcoming marketing research projects, please have them register at www.iopinion.com

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* 28. ******FOR COMPANY USE ONLY******
(Please press "DONE")

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