Why we need your help! (1 of 3)

Are you a Customer Analytics or Customer Insight practitioner or manager? If so, please help us take the pulse of this industry practice in 2014!

Tapping into Customer Analytics holds huge potential for businesses by helping them get a richer understanding of behaviour on which to base insights that can be used to deliver targeted campaigns, improve response rates, enhance customer loyalty and build deeper relationships with the right customers.

At the same time as organisations look to differentiate themselves on the basis of a superior customer experience we are seeing many businesses expand their usage of Customer Analytics as they mine more and more information for insights. But hard data about what businesses are really doing today is hard to come by.

To start to get some answers, we've put together the following very short survey, which explores what’s actually important to businesses in terms of the focus, scope and technology options of ongoing customer analytics efforts.

If you’d like, we’ll provide you with a copy of the full survey report once it’s complete – before we share it with anyone else. All you have to do is provide your contact information at the end of the survey and request the report.

There are just five main questions we're looking for answers to, so hopefully this won't take too much of your time. Thanks very much in advance, and we hope to share the findings with you soon!

Helena Schwenk
Principal Analyst, MWD Advisors
email: helena@mwdadvisors.com

Please consider sharing this survey via Twitter – the more responses we get, the better the data we’ll be able to share…