* 1. How old are you?

* 2. are you

* 3. Do you own Beats headphones? (if yes move to Q4)

* 4. would you like to own a pair of beats headphones & why?

* 5. Were you influenced into buying them due to celebrity endorsement ?

* 6. What do you like about them?

* 7. What type of music do you listen to?

* 8. what type of magazines do you read?

* 9. where are you most likely to pay attention to a piece of communication (advertising)

T