SWOT Category: Internal Strength

Distinguishing an effective marketing kit from a caboodle

We are a small serviced-based business and most of us do multiple roles. Based on requests from customers and seeing what others do, I suggested we look into developing a marketing/media kit. I have done research, but it isn't clear what makes an effective kit and whether they should go to anyone else besides prospects. What are readers' experiences with kits?

—Kristen, Owner

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* 1. Can you help? What's your best advice?

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* 2. Should you win, where should we send your prize?
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