SWOT Category: Internal Strength

What if no one responds?

We have published an email newsletter for over a year, and we do our best to keep customers in mind by ensuring we're providing them with information that is useful to them. We have a column similar to yours where readers are invited to ask and answer questions. We make sure such questions are of interest to our target audience. Yet, there are times when no one writes with questions or responds to the question of the issue. What do we do in such situations when we're left empty-handed?

What do we publish in the next issue, or how do we handle these types of situations without input from our target audience?

—Bonny, Marketing Manager

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
The editorial team will review all submissions. There will be a random drawing from all the submissions to determine the winner of the book giveaway.

With your permission, responses to this question may appear in a future issue, and may be edited for length and clarity.

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* 3. Please indicate your choice about using your answer, name, and company in an upcoming issue.