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* 1. Please rate your level of agreement with the following statement:

'Kew is a beautiful garden'

* 2. Please rate your level of agreement with the following statement:

'Kew is a leading force in plant-based science and conservation'

* 3. Please rate your level of agreement with the following statement:

'This page improves my overall impression of Kew'

* 4. Please rate your level of agreement with the following statement:

'Kew is a leading scientific powerhouse'

* 5. Please rate your level of agreement with the following statement:

'Kew is a world class visitor attraction'

* 6. Please rate your level of agreement with the following statement:

'Kew is an expert in plant and fungal research'

* 7. Please rate the attractiveness of the design of this page on a scale of 1 to 5.

(1= Poor, 5 = Excellent)

* 8. Please rate the clarity of the information on this page on a scale of 1 to 5.

(1= Poor, 5 = Excellent)

* 9. Please rate your level of overall satisfaction with the information on this page on a scale of 1 to 5.

(1= Poor, 5 = Excellent)

* 10. How likely are you to recommend this content to a friend?

* 11. How likely are you to visit Kew as a result of this content?

* 12. How likely are you to return to the Kew website as result of this content?

* 13. Please rate the quality of the writing on this page on a scale of 1 to 5.

(1= Poor, 5 = Excellent)

* 14. How does this content compare to the content on similar websites you have visited?

* 15. Please add any other comments you have about this page and the content on it.

* 16. Do you feel that this page has taught you something you did not previously know

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