SWOT Category: Internal Strength

Help! I’m in over my head

I have worked in accounts all my life. My company, a small ISP, had a promotional campaign last year and I was asked to help coordinate it. My bosses liked my input so much that one year later I'm promoted to Marketing Rep. Now, this is a new area for me and I must admit it bothers my confidence as to what kind of a job I can do with it. I'm not even sure where to start. I'm trying to enroll in a college to do a degree in marketing. But the work starts now. The competition in providing Internet access is stiff and we only provide dial up access.

What should be my first approach, my strategy for taking on this new position?

How do I learn the basic stuff that governs marketing and get the tools I need to excel in my new job?

 -  Jack, Marketing Rep

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* 1. Can you help? What's your best advice?

As an extra bonus, your name will be entered into a free drawing for our newest ebook, "A Marketer's Guide to e-Newsletter Publishing", a strategic marketing book written by those in the trenches.

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* 2. Should you win, where should we send your prize?
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