* 1. What is your age and gender?

* 2. What region do you live in?

* 3. How many days per week do you cycle?

* 4. What times during the day do you cycle? (Check all that apply)

* 5. Why do you cycle? (Check all that apply)

* 6. How much would you be prepared to pay for a product that could improve road cycling safety?

* 7. If a product was available today that could improve road cycling safety, what key problem-solving feature/s would it need to include for you to use it?

* 8. Have you been personally involved in a road cycling related accident in the past and if so how many?

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