Survey on institutional use of Facebook

This survey is used to collect information on institution use of Facebook by universities. The purpose of the survey is described at http://ukwebfocus.wordpress.com/2012/05/22/survey-of-institutional-use-of-facebook/ It builds on a recent survey of institution use of Facebook by the 20 Russell Group universities (see http://ukwebfocus.wordpress.com/2012/05/18/what-next-as-facebook-use-in-uk-universities-continues-to-grow/) and aims to provide a more comprehensive understanding of how institutions are using Facebook.

The survey consists of three sections: section 1 covers the role of institutional Facebook pages; section 2 covers metrics and section 3 gives you the opportunity to provides your hopes and concerns for institutional use of Facebook.

* 1. Please give the name of your institution (please use the official name)

* 2. About the institution

* 3. Please give the URL for your official institutional Facebook page

* 4. Who is the primary target audience of your University’s main Facebook page?

* 5. Who are the secondary target audiences of your University’s main Facebook page?

* 6. Approximately how many College, Faculty, School or Department Facebook pages are active within your institution?

* 7. Describe any co-ordination activities between these pages in terms of guidelines for staff involved in managing them or monitoring of activity? If so, what tools are used for this purpose?

* 8. Have you developed any apps for any of your Facebook pages? If so, for what purpose and how successful have they been?

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