SWOT Category: Internal Weakness

How can we develop successful webinars that generate high-quality leads?

We are considering adding webinars to our marketing mix. I’ve attended quite a few of them and have seen a range from “infomercial-style” to high-profile “celebrity” events, with most landing somewhere in the middle as product information sessions.

I’m not sure which is the best approach and am interested in what approaches SWOT Team members have tried. Please share your experiences both as attendees and as hosts. Which format did you find most appealing?  Which brought in the greatest volume and/or the highest quality leads for your company? What was the overall response from attendees?

- Anonymous, VP of Marketing

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* 1. Can you help? What's your best advice?

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