1. After hearing the webinar, do you feel that you are better informed about the challenges facing the college that has led to the re-positioning/rebranding effort?

2. Did the webinar inform and provide context on the place of the rebranding in the College's ongoing efforts to address our admissions challenges?

3. Is the alumni e-newsletter helpful in communicating the challenges facing the College?

4. What aspects of the re-positioning would you like to have explained in more detail?

5. How informative was Siegelvision’s description of their research and validation process?

6. Has Siegelvision left out or misunderstood anything essential in their analysis? (If so, please be specific.)

7. Rate each of the re-positioning strategies in terms of how helpful you believe it will be for admissions purposes:

  Extremely Helpful Helpful Neutral Unhelpful Extremely Unhelpful
Reframe the current emphasis on “the Books”
Reframe negative sounding “lack of choice” or “all-required” curriculum
Celebrate the value of two spectacular campuses
Infuse communications with a contemporary voice
Differentiate from other liberal arts colleges
Broaden criteria for potential students beyond “needle in the haystack”
Articulate relevance for a career
Clarify the benefit: Move from the what to the why

8. Of the eight re-positioning strategies that you marked as MOST helpful for admissions, why do you think the college should emphasize them above all?

9. Of the eight re-positioning strategies that you marked LEAST helpful for admissions, what do you believe is problematic and what are your suggestions?

10. If you have successfully described St. John's to potential students, are there any other communication points that you think ought to be included in future admissions initiatives?

11. How would you describe St. John's to a prospective student?

12. Would you be willing to share your story and insight on the SJC website? If so, please provide your name and email address.